HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?
“If you have a low level of creativity you haven’t got much change of surviving as a maverick. Now whether it makes a difference to whether you’re innovative or adaptive, I’m not so sure. I tend to be more disruptive in my thinking, I’m not the classic, oh let’s see if we can make it a little bit better kind of creatively – I’m more likely to make it completely different. Innovation to me is ideas that add value, that’s really what being a maverick is all about. It’s about finding ideas that a slightly left of centre, or maybe have been rejected, then finding perhaps new ways of generating value out of them.”