quote-marksTrevor Davis

Consumer Products Industry Expert, Member of the IBM Academy

“Crazy is not being crazy enough to follow a dream.”

HOW WOULD YOU DEFINE A MAVERICK?

“People that kind of play to a different set of rules, either organizationally or socially and yet are very effective within the wider social context. If you put a maverick next to somebody who isn’t a maverick, then the maverick should outperform them just about any old way you look at them, but they definitely won’t get to whatever solution they’re looking at by the same route as everybody else around them, it will be noticeably different.”

TREVOR’S BIO

IBM-01Trevor Davis is the Consumer Products Industry Expert, Member of the IBM Academy, Distinguished Engineer [advising fast-moving consumer goods and agribusiness clients on how to use new and emerging technologies to transform their businesses for the better] and Global Expert New Product Development and Introduction [providing insights and advise on how consumer products companies can develop breakthrough products and get them quickly to market] at IBM the technology and consulting corporation www.IBM.com. Previously he was Associate Partner Strategy and Change at IBM where he assisted international clients to develop and execute strategies for creating value from new technology markets and capabilities and has been a Director at PwC Consulting, the multinational professional services network pwc.com. Trevor also wrote a chapter entitled Innovation Collaboration Change Future Frontier  in The Future of Innovation Edited by Bettina Von Stamm, an original and visionary thinker in the field of innovation  and Anna Trifilova, Research Fellow at Exeter University.

WHY TREVOR WAS INTERVIEWED

Trevor was a guest speaker on the Delivering Innovation Module of the Masters in Innovation, Creativity and Leadership at City University London  I knew he was someone who ‘thinks differently’ from the presentation he gave and when I decided to commence the maverick project I contacted Trevor directly. He is knowledgeable, keen, fun and a really good example of a maverick who is working for a big corporation.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“If you have a low level of creativity you haven’t got much change of surviving as a maverick. Now whether it makes a difference to whether you’re innovative or adaptive, I’m not so sure. I tend to be more disruptive in my thinking, I’m not the classic, oh let’s see if we can make it a little bit better kind of creatively – I’m more likely to make it completely different. Innovation to me is ideas that add value, that’s really what being a maverick is all about. It’s about finding ideas that a slightly left of centre, or maybe have been rejected, then finding perhaps new ways of generating value out of them.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

Seymour Papert the mathemetician and one of the early pioneers of Artificial Intelligence and the seminal thinker about ways in which computers can change learning.

KEY LEARN FROM INTERVIEW

“Mavericks outside big corporations tend to be in very very small companies or work by themselves. However in big companies mavericks find a way of surviving and having pretty good careers by finding the bits of business where maverick behaviour really does generate results.”

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