HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?
“Totally. Is Richard Branson a maverick? I guess he’s the Arch-Maverick in some people’s book but he doesn’t do anything unusual. He’s got an airline, he put up again another airline, he’s got a music business, he puts up against another music business. So it’s not you know what he’s doing is something different within the context of business as usual. So I couldn’t ever say he’s not a maverick. It’s all about ideas. It’s pure creativity. You look at something and you think, it doesn’t have to be this way. I’m gonna do something different and if everybody tells you you can’t do it, you’re still gonna do it, because you can smell it and it can be disruptive and all of those things but actually the proof of the pudding should be in the pudding so if you crack it and it turns in to something beautiful then everyone wants to get you remembered and they think you’ve created something lovely. Innovation is creativity cooking. It’s a very similar thing.”