HOW WOULD YOU DEFINE A MAVERICK?
“A maverick is a person who isn’t confined by conventional thinking, somebody who’s liberated to see a better way and has the tenacity to follow it through. A dreamer who can effectively convert that into doing and had the resilience and tenacity to make sure that it happens and isn’t put off by group think or the naysayers, but perseveres and pushes through until he or she sees success.”
Mike Abel is Chief Executive Partner and co-founder of the M&C Saatchi Abel Communications Group, South Africa/Africa, which handles some of the country and continents top blue-chip brands be it consulting on business, marketing & communication strategy – all the way through to conceptualization and fulfillment of creative ideas across every relevant customer touch-point. Their orientation as a global network is Brutal Simplicity of Thought and the benefit thereof should manifest in greater top line growth and increased market share for our clients. Previously Mike was CEO of M&C Saatchi Australia and COO of Oglivy South Africa.