HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?
“Creativity is definitely related. Innovation is a funny thing because the art of guiding innovation and leading innovation is a dark art, and that’s why companies like WhatIf have really succeeded. Every innovation project needs a leader to guide people through it and that’s the hardest bit. Nobody wants to do that. And nobody wants to do it in big companies because their fear of failure is massive. So people can get trained in innovation and how to lead innovation and facilitate, but the reality is that they don’t want to do it. I get called into all manner of companies to run innovation projects and it’s really because you know I have no fear with running those. I can run a project and I can sit down with 50 people for Heinz with nothing at the start and know that in 2 days time they’ll have something. If I worked for them I would have all sorts of fears, like my career could be threatened by not having anything, whereas I’m just like something’ll happen, something’ll definitely happen.”