HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?
“Creativity is what really sums up the mavericks approach as opposed to anything else. It’s the creativity of what they’re proposing, it doesn’t matter what industry they’re in. People perceive the creative arts as art, design, fashion but actually it exists in everything in every single industry. I’ll give you an example of a maverick. He’s been in music producing soundtracks for big blockbuster films, documentaries, for TV series’ and he’s now done a whole project recording lots and lots of music for people who are chefs, designers, artists, sculptors. So he’s actually making music to the sound of pistachio sorbet. Innovation is creativity in a very instinctive way; innovation is creativity within a specific area. So it’s innovation in technology, it’s innovation in a product, innovation within a flavour, it’s just another form of creativity.”