HOW WOULD YOU DEFINE A MAVERICK?
“So two possibilities. So there’s people who know the rules, who understand the playing field and who purposely go out and either ignore them or try to break them. They feel that those rules, those boundaries, those frameworks are limiting and they get a certain sense of energy, and a certain sense of awareness, a certain sense of self actualization by actually breaking those boundaries. The second group of people who actually don’t even know there are boundaries. They’re unaware of the boundaries. Rem Koolhaus is the most accomplished architect living today. He’s a Dutch guy and his nephew launched a shoe store called United Nude. And it’s really gorgeous women’s shoes. They’re all 3D printed and on the window of the store it said ‘We set out to redefine the design of women’s shoes, not because we knew the rules but exactly because we didn’t know the rules.’ So there are people that actually break the rules without even knowing they break the rules. And they only learn about what those limitations are after they’ve broken the rules.”
Lee Feldman is founder and partner of the THNK School of Creative Leadership in Vancouver. Prior to this, he founded CycleSpace; co-founded and served as Chief Experience Officer of the digital agency Blast Radius (which went multinational 10 years after its beginnings in his apartment); mentored with Rockstart; was CMO of FITMO; and was a design sales consultant for IKEA Business.
The ideas that give Lee the biggest charge are atypical—not solely about communication, but about the power of corporations to drive and benefit from positive social change: “I really do believe that brands, society, individuals, and the environment can all win. It’s possible. But to see and act on that possibility, you’ve got to do some unlearning, orchestrate a blank slate, and start from the beginning again. That’s the purpose of THNK.”
Lee has been recognized with gold and silver Clios and mentions in Communication Arts Design Annuals and Marketing Magazine’s Top 100, and has contributed to numerous global design and awards panels. His mission: Think and do things different and better