HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?
“Whether it’s a creative industry like advertising, or as you said earlier, mining or anything – creativity isn’t colours and bells and whistles. Creativity is a different way of looking at an idea, it’s a different mindset. Maverickisms, if that’s a word, is having that different mindset and you don’t have to have a poster that sings and dances and somehow tweets answers to your thoughts, or to be able to come up with a new way of mining or a new way of the print press. Maverick is creative, but it’s still technical. Innovation allows creativity. It’s like a triangle: you can be creative. But being creative and innovative allows you to be a maverick.”