quote-marksKayli Levitan

Co Founder The Street Store

“Crazy is what makes you think in, out & around the box – at once. It forces you to go & try. It’s chutzpah. It’s passion. It’s everything.”

HOW WOULD YOU DEFINE A MAVERICK?

“A maverick is a person who has a different way of looking at things. Not just around them, but at themselves. So in my mind I’m a copywriter in an advertising agency, but I’m not limited to that just because I studied it. By opening your mind you allow yourself to do so much more, like start an organization as part of your day-to-day job. A maverick is someone who just thinks differently.”

KAYLI’S BIO

Kayli Levitan is Co Founder of The Street Store, the world’s first rent-free, premises free, free ‘pop up clothing store’ for the homeless, found entirely on the street and stocked by donations.

She is also Creative Group Head/Copywriter at M&C Saatchi Abel  and Co-owner and writer for The Food Blog Group.

WHY KAYLI WAS INTERVIEWED

I came across The Street Store via Upworthy and immediately connected with Kayli.  She has a real depth of character and has a novel way of seeing the world.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Whether it’s a creative industry like advertising, or as you said earlier, mining or anything – creativity isn’t colours and bells and whistles. Creativity is a different way of looking at an idea, it’s a different mindset.  Maverickisms, if that’s a word, is having that different mindset and you don’t have to have a poster that sings and dances and somehow tweets answers to your thoughts, or to be able to come up with a new way of mining or a new way of the print press. Maverick is creative, but it’s still technical. Innovation allows creativity. It’s like a triangle: you can be creative. But being creative and innovative allows you to be a maverick.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

Mike Abel CEO of M&CSaatchi Abel and my Creative Director Gordon Ray.

KEY LEARN FROM INTERVIEW

 

How much we have to learn from young mavericks.

WE’ve GOT more craziness for you!