quote-marksJonathan Trimble

CEO/Co Founder 18 Feet and Rising

“Crazy is usually something fairly obvious and innate that for whatever reasons simply hasn’t been unearthed or made possible yet.”

HOW WOULD YOU DEFINE A MAVERICK?

“It’s not a term you take on for self-image the the job of trying to do things differently is actually a difficult one that’s never ending and requires complete faith and commitment to it and so that job of sort of standing against the wind of everything else is sort of tougher than any image that it might bring you of being the challenger, if that makes sense. And I don’t even know at which point you realize you’ve made a difference. It’s sort of a duty you take on more than a characteristic of a person or an image of a person, and I think often the safest seeming people can be actually the toughest at standing up for different ways of doing things. So I would describe a maverick as somebody with a clarity of purpose; an idea about how things should be different and probably above all a commitment to stick to those things to really see where it takes them, even if it takes them nowhere.”

JONATHAN’S BIO

Jonathan Trimble is CEO/Co-Founder of 18 Feet and Rising, the fastest growing creative independent in the UK. Jonathan was trained at DDB (Omnicom), where the awards he gleaned across his clients put him on the Board at 30. Creston PLC invested a minority stake in 2015 to help further its expansion cross-discipline and globally. In 2014, Jonathan was named a Debretts 500 People of Today in the Sunday Times, marking him as one of the UK’s most influential people in advertising today.

 

WHY JONATHAN WAS INTERVIEWED

Jonathan was recommended to me by Stephen Greene of Rockcorps who I had interviewed.  Jonathan is considered, direct and knowledgeable and he applies it.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“They are one and the same. I love the world creativity and all it really means is being comfortable with things you don’t know about and comfortable with doing things that haven’t been done before, comfortable with things that aren’t fully defined, or comfortable with things that are not black and white. It’s all exactly the same, so in a way if you’re comfortable with being a maverick that means kind of trying things different to everything else, so by definition that’s exactly being a creative person. Innovation as a word get’s attached to something being actually purposeful in the end in some way, shape or form. I think with creativity if you want to be purposeless that’s alright and the same with being a maverick, you don’t know where you’re allowed to play in a space if it doesn’t yield anything don’t worry. I think that when the word innovation comes in I kind of tend to associate that with something that actually happens. That needs to have to effect something or do something or change something vs. hey we’re feeling this space out now and it’s kind of interesting. So in that respect applied maverickness is innovation.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

Stephen Greeene Co Founder Rock CorpsSteve Jobs information technology entrepreneur and inventor.

KEY LEARN FROM INTERVIEW

“Applied maverickness is innovation!”

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