HOW WOULD YOU DEFINE A MAVERICK?
“Cowboy films and Top Gun. People who perhaps are doing things in a slightly dangerous and naughty way, maybe outside the law.”
Ivo Gormley is the Founder of GoodGym, a growing movement of runners who run to do good. Previously, Ivo consulted and advised on user participation for technology startups and public services in the UK and US. Ivo directed the documentary film Us Now, an exploration of participatory culture. The film has been broadcast around the world, including Channel 4 in the UK, translated into 24 languages and watched by millions online. He has presented his work to governments worldwide including the French National Assembly, The Hague, the European Union, The Houses of Parliament (UK) and Washington DC.
WHY IVO WAS INTERVIEWED
GoodGym had come into my radar a few years before commencing the project and I recalled how it was a completely different approach to fitness hence contacted Ivo for an interview. Ivo is a quiet maverick, alternate, geeky, nerdy and more maverick than he thinks he is.