quote-marksHermione Way

Head of European Communication Tinder

“Crazy is being a free thinker and acting on it.”

HOW WOULD YOU DEFINE A MAVERICK?

“someone who thinks differently. Your a maverick in your own way because you are a niche and you do things in a way that hasn’t been done before, so it’s somebody that thinks outside the box, thinks in a different way and has the balls to actually go out and do it. Because a lot of people talk and some, a lot of people don’t actually get anything done. You’ve got to be able to talk and get shit done.”

HERMIONE’S BIO

Hermione Way is Head of European Communications at Tinder, the world’s best app for meeting new people.  Hermione was previously CMO & Co Founder at Vibease the world’s first smart vibrator bringing fantasies to life with an immersive pleasure experience, CEO & Founder of Way Media a media, marketing and PR company that used her seven years experience crafting exciting stories for a social age for clients such as The BBC, Facebook, The UK Parliament. She also hosts host the world’s largest technology conference The Next Web in Amsterdam annually  She is an unabashed and successful people hacker, established journalist, serial entrepreneur, tech start up celeb and a personal friend of Richard Branson.

WHY HERMIONE WAS INTERVIEWED

Hermione was a girl from the tech industry and Co Founder of Vibease when I interviewed her.  From what I read it was apparent she was a maverick. As a  mutual friend of another maverick I had interviewed Redg Snodgrass, CEO and Co Founder of Wearable World http://wearableworld.co Hermione’s response on hearing about the project ‘Sure, when shall we do it?’ Hermione is fun, spunky, down to earth, brave and who is evolving from a fun girl into an entrepreneurial woman.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Hugely related. I mean that’s what being a maverick is, it’s being able to spot where innovation is needed, and to come up with a creative way of solving that problem.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

Redg Snodgrass Chief Exec of ReadWrite  and CEO and Co Founder of Wearable World and a number of other Silicon Valley tech people.

KEY LEARN FROM INTERVIEW

“Your maverick mode kicks in once you find your purpose, then you vibrate at a higher frequency than every one else.”

WE’ve GOT more craziness for you!