HOW WOULD YOU DEFINE A MAVERICK?
“I would define a maverick mostly by being disruptive. Always trying to be disruptive and even though they have this big idea, this big vision moving towards something and they know that failing is the most likely option they will still proceed with it anyway simply because this idea is worth failing for.”
Daniel de Gruijter is the cofounder and CEO of Incitement; the next-generation social business – powered through inspirational talks – connecting proactive youths, social causes, and sponsors, to contribute to tackling global issues together.
Incitement was founded late 2011 and today its events are being organized in 43 countries. Nominated ‘Most Inspirational Movement’ by FACES Magazine, ‘Fastest Growing Global Movement’ by MasterPeace, listed as a Forbes 30 Under 30 company, and recognized by Richard Branson’s Talent Unleashed Awards 2014, Incitement is slowly but surely becoming one of largest and most influential youth organizations on the planet.
Daniel was born and raised in The Netherlands, he graduated in both Tourism & Leisure Management, and Marketing & Economics. During his time as a university student he started his first business, developing and implementing online strategies for startup companies – this business was highly profitable within 3 months with zero investment. However, early 2011 he felt it was time for a bigger challenge and decided to move to Malaysia.
In Malaysia he worked for the world’s largest publishing company in the personal growth industry. As head of the Conversions Team he was responsible for the growing several multi-million dollar businesses, launching what is currently the #1 US grossing iPad app in the Health & Fitness category, managing the company’s 1.5 million subscriber base, and he was involved in several high-level key tech projects.
WHY DANIEL WAS INTERVIEWED
Daniel was introduced to me by Paul Helman of Soulfirexp who I had already interviewed and knew the project. Daniel is driven, passionate, stubborn and really cares.