The Crazy Ones
“We believe in the crazy ones. The misfits. The rebels. The troublemakers. The mavericks. The round pegs in the square holes. The ones who see things differently. We know they’re not fond of rules. And have no respect for the status quo. The world quotes them, disagrees with them, glorifies and vilifies them. But the world does not ignore them. Because they change things. Yes, they push the human race forward. And even though some may see them as the crazy ones, we see and acknowledge their genius. Because the ones who are crazy enough to think they can change the world, are the ones who are.”
[Adapted from Steve Jobs].
The research question: What, How and Why do Mavericks operate the way they do in Business, was asked as limited research existed and was either organisational case studies or autobiographical and from a journalistic stance. For this reason a structured grounded theory research approach was applied to understanding Business Mavericks. Initially 29 interviews were undertaken [Business Mavericks pilot study]. To date 99 different thinkers from artists to chocolatiers, venture capitalists to DJ’s, technologists to philanthropists who laugh in the face of the status quo – have been interviewed.
Click on one of the Crazy Business Mavericks below to hear their interview. Please note that to keep the interviews as real as possible, some coarse language may be included.