“CRAZY IS BELIEVING YOU CAN LEARN

FROM 100 CRAZY BUSINESS MAVERICKS,

THEN CREATE A MOVEMENT/BUSINESS

THAT HELPS TO SOLVE THE WORLD’S

WICKED PROBLEMS.”

BILLIE CARN
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“Crazy is

not trying.”

MEIK WIKING

Happiness Research Institute

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“CRAZY IS what the rest of

the world would be if they 

weren’t so afraid of what

other people think.”

CINDY GALLOP

Make Love Not Porn

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“Crazy is what they call it

when your bold plan fails. 

Bold is what they call it when

your crazy plan succeeds.”

MICHAEL TIPPETT

Wantoo

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“Crazy is doing totally

irrational things just to see 

what interesting and different

results ensue.”

MARTY COOPER

Dyna LLC

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“Crazy is one who can

see what others can’t.”

JARI KUOSMA

Birdman

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“Crazy is Thinking you will

achieve things without an

element of risk!”

VANESSA VALLELY

We Are The City

The Crazy Ones

“We believe in the crazy ones. The misfits. The rebels. The troublemakers. The mavericks. The round pegs in the square holes. The ones who see things differently. We know they’re not fond of rules. And have no respect for the status quo. The world quotes them, disagrees with them, glorifies and vilifies them. But the world does not ignore them. Because they change things. Yes, they push the human race forward. And even though some may see them as the crazy ones, we see and acknowledge their genius. Because the ones who are crazy enough to think they can change the world, are the ones who are.”

[Adapted from Steve Jobs].

The research question: What, How and Why do Mavericks operate the way they do in Business, was asked as limited research existed and was either organisational case studies or autobiographical and from a journalistic stance.  For this reason a  structured grounded theory research approach was applied to understanding Business Mavericks. Initially 29 interviews were undertaken [Business Mavericks pilot study]. To date 99 different thinkers from artists to chocolatiers, venture capitalists to DJ’s, technologists to philanthropists who laugh in the face of the status quo – have been interviewed.

Click on one of the Crazy Business Mavericks below to hear their interview. Please note that to keep the interviews as real as possible, some coarse language may be included.

Meik Wiking

Happiness Research Institute

Hermione Way

Tinder

Mark Busse

HCMA Architecture

Emma Morley

Trifle Creative

Chad Wasilenkoff

Fortress Paper

Cindy Gallop

Make Love Not Porn

Bruce Davis

Abundance Generation

Soren Holm

LEGO

Michael Tippett

Wantoo

Vanessa Vallely

We Are The city

Dave Allan

What If Innovation?

Patch Adams

The Gesundheit Institute

Steve Curtis

Zag Group

Arunachalam Muruganantham

Jayaashree Industries

Marty Cooper

Dyna LLC

Jane Tewson

Igniting Change

J Joly

Cinecoup

Redg Snodgrass

Wearable World

Jari Kuosma

Birdman

Tom Chudleigh

Free Spirit Spheres

Andres Amador

Andres Amador Arts

Brian Scudamore

O2E

Ian Solomon Kawall

May Project Gardens

Hugo Spowers

Riversimple

Trevor Davis

IBM

Marc Winn

The Dandelion Project

Chris Forrest

Doblin

Rod Quin

Optical Tile

Joseph Nakhla

Bazinga!

Ivo Gormley

GoodGym

Dirk Beveridge

UnleashWD

Nik Badminton

Design Culture Mind

Pablos Holman

Intellectual Ventures Laboratory

Judi Neal

Edgewalkers International

Bruce Poon Tip

G Adventures

Daniel de Gruijter

Incitement

Danae Ringelmann

Indiegogo

Yanik Silver

Maverick 1000

Lee Feldman

THNK School of Creative Leadership

El Chico

Dirty Cheeks

Jason Smith

Klue

Victoria Sopik

Kids & Company

Robbie Stokes Jr

I Talk To Strangers Foundation

Tim Wilson

Timmy 666

Natalia Talkowska

Natalka Design

Shilen Patel

Independents United

Kirsten Dickerson

Raven and Lily

Rattan Bagga

New World Natural Foods

Darren Robson

DRAte and MOE Foundation

Catherine Ryan Hyde

Author/ Pay It Forward

Rana El Kaliouby

Affectiva

Matt Friesen

Wantering

Kevin Royes

Soulcial-Preneur Club

Darius Norell

Darius Norell

Alexander Asseily

State

Phil Noelting

Qwalify Inc.

Kayli Levitan

The Street Store

Mark Brand

Save on Meats

Stephen Greene

RockCorps

Pamela Grossman

Getty Images

Rick Falkvinge

Pirate Party

Richard Loat

Sport For Food

Louis Barnett

Louis Barnett Chocolates Ltd.

Heather Sparks

Lookout Arts Center

Paul Helman

Soul Fire XP

Noam Kostucki

Redefine us

Debbie Landa

Dealmaker Media

Chris Barez Brown
Chris Barez Brown

Upping Your Elvis

Shubendhu Sharma

Afforesst

Brendan Murray

Shell

Mike Dickson

Rainmaker Foundation

Greg Malpass
Greg Malpass

Traction on Demand

Igor Faletski
Igor Faletski

Mobify

Mark Fowlestone

Multiply

Gregg Fraley

KILN

Jamie Garratt

Idea Rebel

Logan Hall

Rebel Hack Studios

Paul Tinari
Paul Tinari

JOOM

Boris Mann

Human

Jonathan Trimble
Jonathan Trimble

18 Feet & Rising

Tarry Giannakos
Tarry Giannakos

Revolver Coffee

Charles Day
Charles Day

The Lookinglass

Rickie Josen
Rickie Josen

Rickie Writes

Ferran Adria
Ferran Adria

elBulli Foundation

Mike Abel
Mike Abel

M&CSAATCHI ABEL

Amal Graafstra

Dangerous Things

Dave Huer
Dave Huer

Hubble Project Group

David Chan

Peter Drucker Society

Shed Simove
Shed Simove

Ideas Man

Robin Smith

Host Universal, Sohost and Soho Dairy

Jill McRae
Jill McRae

Brantra

Chris Guillebeau

The Art of Non-Conformity

Juan Pablo Gaviria

360 Digital

Raj Singh
Raj Singh

Incubating his next venture

Alex Ikohn
Alex Ikonn

Intelligent Change, Luxy Hair, Five Minute Journal and Productivity Planner

Anonymous 2

Anonymous 1

David Katz
David Katz

The Plastic Bank

Pocket Sun

SoGal Ventures

WHAT PEOPLE ARE SAYING…

“I LOVE that you’re doing this!
Though you do have some names people recognize I must say, I love that most of the names of the people you’re talking to are not public figures. Works like this so often rely on the recognizable names that what ends up happening is they all look the same. I think it’s inspiring to hear about the true mavericks who are out there doing it – not just talking about it. They are the true inspirations. I wish you good luck with the project and hope you’ll let us know when it’s done so we can read some of the amazing stories you’re collecting. Really good stuff. I’m proud to march side by side with you to inspire people to do what inspires them. Inspire on!”

— Simon Sinek, Leadership Guru and Author

“Pretty cool that you learn a different approach to innovation & by interviewing a lot of people to get a feel for what’s going on out there and what makes innovation tick in a way, and that’s what unique…that got me intrigued a bit….greatest most fun and energising interview I’ve ever had.”

— Soren Holm VP Future Lab, LEGO

“I’ve been interviewed for 60 Minutes and Bloomberg, but this is the most creative. I can’t wait to see what you come up with.”

— Marty Cooper Chairman & Co-Founder Dyna LLC

“It’s fine to be a square peg in a round hole, it’s fine to be the one’s who are there to challenge, to push, but what I love about your book is you’re actually saying how, because those people didn’t know how Picasso thought, or don’t know how Ted Turner thinks or don’t know how Maria Cullus thought, and all those people, that’s what you’re doing here which is very special; you’re trying to unlock the formula.”

— Mike Abel Chief Executive and Co-Founder M&CSaatchi Abel

“…sounds like an innovative project, and admirable that you donate 10% of income to helping children.”

—Dan Millman, author, Way of the Peaceful Warrior