quote-marksBoris Mann

Boris Mann is Managing Partner at Human 

“Crazy is…..”

HOW WOULD YOU DEFINE A MAVERICK?

“It’s the code name for Apple’s most recent operating system, which they conveniently also dropped the price of that operating system to zero, whereas Microsoft still charges $300-400 for a copy of Windows. That’s interesting so I think part of it is thinking differently. A phrase that my business partner Lance and I use a lot it that we’re looking for new mistakes to make. So what that means is we’ve made mistakes before and we’ve hopefully learned from them and we don’t want to make the same mistakes. On the other hand we’re not being constrained by, oh this hasn’t been done before, let’s only do something that has been done.”

BORIS’ BIO

Boris Mann is Managing Partner at Human which improves & creates products through prototypes, business design, and interaction research. Boris is also Founding Partner at Full Stack, an angel stage investing fimr. He is an advisor for Mobify and PROXXI Industrial Wearables Inc.

WHY BORIS WAS INTERVIEWED

Boris was recommended to me by Mark Busse Director of Creativity and Engagement at HMCA Architecture and Design who I had already interviewed.  Boris is direct, fun and has a dry sense of humour.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“I think it’s a combination of not just creativity, because then we’d have to define what the hell that means. But talking lessons, pattern recognition, making leaps of intuition between different things, and being on the fly being able to collate the situation, and saying well what if we did x, y and z and apply that to the common sense gene where you’re not saying let’s put clowns in a bus and drive them around, but you’re doing something that’s actually fairly close to the mark and people say, ‘how did you put those pieces together?’ I just thought of it. Innovation is the same again and is unfortunately an overused word. Creativity is a better one. Innovation means, hell I don’t know how, I’d almost correlate innovation very strongly with being a maverick. You can innovate in a number of different ways. As a technologist you can innovate and make a leap and make changes in technology. One of the smartest technologists the other day said to me, ‘I want to innovate around our business model, just as much as we’ve innovated around the technology. So you can chose areas to innovate around and the current state of the world will make certain things easier or harder and of course you need to slightly lead what the mass market is, otherwise anybody can be doing it.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

Andrei Pop CEO and Founder of Human API.

KEY LEARN FROM INTERVIEW

Infovour – someone who consumes information.

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