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“Crazy is

not trying.”

MEIK WIKING

Happiness Research Institute

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“CRAZY IS what the rest of

the world would be if they 

weren’t so afraid of what

other people think.”

CINDY GALLOP

Make Love Not Porn

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“Crazy is what they call it

when your bold plan fails. 

Bold is what they call it when

your crazy plan succeeds.”

MICHAEL TIPPETT

Wantoo

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“Crazy is doing totally

irrational things just to see 

what interesting and different

results ensue.”

MARTY COOPER

Dyna LLC

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“Crazy is one who can

see what others can’t.”

JARI KUOSMA

Birdman

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“Crazy is Thinking you will

achieve things without an

element of risk!”

VANESSA VALLELY

We Are The City

The Crazy Ones

“We believe in the crazy ones. The misfits. The rebels. The troublemakers. The mavericks. The round pegs in the square holes. The ones who see things differently. We know they’re not fond of rules. And have no respect for the status quo. The world quotes them, disagrees with them, glorifies and vilifies them. But the world does not ignore them. Because they change things. Yes, they push the human race forward. And even though some may see them as the crazy ones, we see and acknowledge their genius. Because the ones who are crazy enough to think they can change the world, are the ones who are.”

[Adapted from Steve Jobs].

The research question: What, How and Why do Mavericks operate the way they do in Business, was asked as limited research existed and was either organisational case studies or autobiographical and from a journalistic stance.  For this reason a  structured grounded theory research approach was applied to understanding Business Mavericks. Initially 29 interviews were undertaken [Business Mavericks pilot study]. To date 99 different thinkers from artists to chocolatiers, venture capitalists to DJ’s, technologists to philanthropists who laugh in the face of the status quo – have been interviewed.

Click on one of the Crazy Business Mavericks below to hear their interview. Please note that to keep the interviews as real as possible, some coarse language may be included.

Meik-Weiking-bw-1
Meik Wiking

Happiness Research Institute

Hermione-Way
Hermione Way

Tinder

Mark-Busse-bw-1
Mark Busse

HCMA Architecture

Emma-Morley
Emma Morley

Trifle Creative

chad-wasilenkoff-bw-1
Chad Wasilenkoff

Fortress Paper

Cindy-Gallop
Cindy Gallop

Make Love Not Porn

Bruce-Davis
Bruce Davis

Abundance Generation

soren-holm-bw-1
Soren Holm

LEGO

Mike-Tippet-bw-1
Michael Tippett

Wantoo

Vanessa-Vallely-bw-1
Vanessa Vallely

We Are The city

Dave-Allen
Dave Allan

What If Innovation?

Patch-Adams-bw-1
Patch Adams

The Gesundheit Institute

steve-curtis-bw-1
Steve Curtis

Zag Group

Arunachalam-Murganantham-bw-1
Arunachalam Muruganantham

Jayaashree Industries

Marty-Cooper-bw-1
Marty Cooper

Dyna LLC

jane-tweson-bw-1
Jane Tewson

Igniting Change

J-Joly
J Joly

Cinecoup

Redg-Snodgrass-bw-1
Redg Snodgrass

Wearable World

Jari-Kuosma
Jari Kuosma

Birdman

Tom-Chudleigh-bw-1
Tom Chudleigh

Free Spirit Spheres

Andres-Amador
Andres Amador

Andres Amador Arts

Brian-Scudamore-bw-1
Brian Scudamore

O2E

ian-solomon-bw-1
Ian Solomon Kawall

May Project Gardens

hugo-spowers-bw-1
Hugo Spowers

Riversimple

Trevor-Davis
Trevor Davis

IBM

MarcWinn
Marc Winn

The Dandelion Project

ChrisForrest
Chris Forrest

Doblin

RodQuin
Rod Quin

Optical Tile

JsephNakhla
Joseph Nakhla

Bazinga!

6
Ivo Gormley

GoodGym

7
Dirk Beveridge

UnleashWD

NikBadminton
Nik Badminton

Design Culture Mind

PabosHolman
Pablos Holman

Intellectual Ventures Laboratory

JudiNeal
Judi Neal

Edgewalkers International

BrucePoonTip
Bruce Poon Tip

G Adventures

Daniel-de-Gruijter
Daniel de Gruijter

Incitement

Rick-Falkvinge
Rick Falkvinge

Pirate Party

Pamela-Grossman
Pamela Grossman

Getty Images

Richard-Loat
Richard Loat

Sport For Food

Louis-Barnett
Louis Barnett

Louis Barnett Chocolates Ltd.

Heather-Jones
Heather Sparks

Lookout Arts Center

Paul-Helman
Paul Helman

Soul Fire XP

Noam-Kostucki
Noam Kostucki

Redefine us

Yanik
Yanik Silver

Maverick 1000

Danae-Ringelmann
Danae Ringelmann

Indiegogo

Lee-Feldman
Lee Feldman

THNK School of Creative Leadership

El-Chico
El Chico

Dirty Cheeks

victoria-sopik
Victoria Sopik

Kids & Company

Robbie-Stokes-Jr
Robbie Stokes Jr

I Talk To Strangers Foundation

Tim-Wilson
Tim Wilson

Timmy 666

Shilen-Patel
Shilen Patel

Independents United

NataliaTalkowska
Natalia Talkowska

Natalka Design

kirsten
Kirsten Dickerson

Raven and Lily

Rattan-B
Rattan Bagga

New World Natural Foods

Catherine-Ryan-Hyde
Catherine Ryan Hyde

Author/ Pay It Forward

Darren-Robson
Darren Robson

DRAte and MOE Foundation

Kevin-Royes
Kevin Royes

Soulcial-Preneur Club

Matt-Friesen
Matt Friesen

Wantering

Rana-El-Kaliouby
Rana El Kaliouby

Affectiva

Darius-Norell
Darius Norell

Darius Norell

Alexandra-Asseily
Alexander Asseily

State

Phil-Noelting
Phil Noelting

Qwalify Inc.

Kayli-Levitan
Kayli Levitan

The Street Store

Mark-Brand
Mark Brand

Save on Meats

Stephen-Greene
Stephen Greene

RockCorps

Debbie-Landa
Debbie Landa

Dealmaker Media

Shubendra-Sharma
Shubendhu Sharma

Afforesst

Brendan-Murray
Brendan Murray

Shell

Chris Barez Brown
Chris Barez Brown

Upping Your Elvis

Greg Malpass
Greg Malpass

Traction on Demand

Mike-Dickson
Mike Dickson

Rainmaker Foundation

Igor Faletski
Igor Faletski

Mobify

Mark-Fowlestone
Mark Fowlestone

Multiply

GreggFraley
Gregg Fraley

KILN

Jamie-Garratt-bw-1
Jamie Garratt

Idea Rebel

Logan-Hall
Logan Hall

Rebel Hack Studios

Paul Tinari
Paul Tinari

JOOM

Jonathan Trimble
Jonathan Trimble

18 Feet & Rising

Boris-Mann
Boris Mann

Human

Jason-Smith
Jason Smith

Klue

Tarry Giannakos
Tarry Giannakos

Revolver Coffee

Charles Day
Charles Day

The Lookinglass

Rickie Josen
Rickie Josen

Rickie Writes

Ferran Adria
Ferran Adria

elBulli Foundation

Mike Abel
Mike Abel

M&CSAATCHI ABEL

Amal-Graafstra
Amal Graafstr

Dangerous Things

Dave Huer
Dave Huer

Hubble Project Group

David-Chan
David Chan

Peter Drucker Society

Shed Simove
Shed Simove

Ideas Man

Robin-Smith
Robin Smith

Host Universal, Sohost and Soho Dairy

Jill McRae
Jill McRae

Brantra

Juan-Pablo-Gaviria
Juan Pablo Gaviria

360 Digital

Chris-Guillebeau
Chris Guillebeau

The Art of Non-Conformity

Raj Singh
Raj Singh

Incubating his next venture

Alex Ikohn
Alex Ikonn

Intelligent Change, Luxy Hair, Five Minute Journal and Productivity Planner

Stephanie-Zahn
Anonymous 2

Tanya-Monterio
Anonymous 1

David Katz
David Katz

The Plastic Bank

pocket-sun-bw
Pocket Sun

SoGal Ventures